EDITORS PICK
The Editors at EP Magazine found this book to be one of the best in the market on how to build a successful online business. It?s a must read for all entrepreneurs!
Learn to Maximize Online Business Opportunities to Achieve Financial Success and Enjoy Deeply Personal Riches
Author: Scott Fox
For many Americans, job security and satisfaction are luxuries of the past. Starting a business seems like an appealing alternative to corporate life?if it weren?t for the startup capital required and the rate of failure. More than half of new small businesses disappear within the first five years, statistics repeatedly show. No wonder so many people stay in jobs they hate and play the lottery. No wonder so many people wake up for work and think, ?There has to be better way!?
There is?a way to earn an enviable income as the boss of your own profitable niche business with staying power, even in our shaky economy and competitive global marketplace. Plus, it comes with incredible perks: flexible hours and the ability to work from home, or virtually anywhere. A successful online entrepreneur and a sought out expert on Internet business startup strategies, Scott Fox shows the way in his new book, CLICK MILLIONAIRES: Work Less, Live More with an Internet Business You Love (AMACOM 2012).
?Today you have the opportunity to redesign your life around what?s important to you and define success for yourself,? Fox tells readers of all ages and career stages, regardless of their education, training, or work experience. ?You can choose to build a lifestyle business online that supports both your family and your own personal life goals, even with little capital or technical training.?
Beyond clever tricks to attract more website traffic, CLICK MILLIONAIRESfocuses on how to take full advantage of the best online opportunities and tools for building a personally and financially rewarding business with staying power. What?s more, Fox offers practical guidance and inspiration for personalizing his recommendations into a plan that each reader can start working on?whether part-time or as a full-time job?immediately. With the help of exercises, examples, checklists, and more, first-time entrepreneurs will come to:
- Identify their top lifestyle goals, unique expertise, and passionate interests.
- Design what they know best or most like to do into a new online business that satisfies their personal cravings, whether for flexibility, creativity, comfort, travel, or family time.
- Find their niche and get established as an expert online, even without formal credentials.
- Use web tools, like automation software and audience content creation, to help them grow their business without investing more resources, time, and toil.
After covering the key principles of a successful lifestyle business, CLICK MILLIONAIRES delves into the myriad options for actually making money online. The possibilities range from digital publishing to podcasting to promoting other people?s products. To make his crash course in each business model more engaging, Fox sh
ares profiles of 11 entrepreneurs who are making a bundle online and having a blast doing it. Among them, readers will meet:
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- Kristin, who makes a very comfortable living blogging, at French-Word-a-Day.com, from a beautiful vineyard in the south of France.
- Al, who draws on his decades of radio industry experience to publish a daily newsletter, (a.k.a. ?noozle?), NTS Media Online, that?s more popular than his former employer?s.
- Rob, whose offbeat hobby led him to build an online networking community for over 100,000 of his fellow enthusiasts, BackYardChickens.com, and let him quit his day job.
- Dave, who has turned his weekend passion into a profitable online video empire as one of YouTube?s most popular expert sources on buying and flying remote-control airplanes.
With CLICK MILLIONAIRES as their mentor and motivator, aspiring entrepreneurs can stop wishing and start being successful in business, and truly fulfilled, on their own terms.
ABOUT THE AUTHOR
Scott Fox is an Internet lifestyle business entrepreneur, an in-demand strategy consultant, and a popular speaker on e-business startup and marketing strategies. He has built multi-million dollar e-businesses ranging from to web sites for celebrities like Bill O?Reilly and Larry King to online divisions of major corporations to his own business success coaching community, ClickMillionaires.com. He hosts the popular Click Millionaires Radio podcast and is a weekly contributor to Business Talk Radio?s nationally syndicated Big Biz Show. He is also the author of three books: Internet Riches(AMACOM 2006); e-Riches 2.0: Next Generation Online Marketing Strategies(AMACOM 2009); and CLICK MILLIONAIRES: Work Less, Live More with an Internet Business You Love (AMACOM 2012).
Fox grew up in inner-city Detroit, worked his way through both the University of Michigan and Stanford Law School, earned a small fortune on Wall Street, and retired at age 25. After he got bored with retirement, he worked his way to success again in Silicon Valley and then again in Hollywood, while building expertise at starting exceptionally profitable, cutting-edge Internet businesses. Along with making money as an investor in a dozen different website businesses, he continues to work as an active entrepreneur and strategy consultant dedicated to helping aspiring entrepreneurs succeed. As a firm believer in ?paying it forward,? he donates the profits from his books to charity.
?I believe you already have the credentials you need to build a profitable Internet lifestyle business based on your own real-life experiences and interests,? Fox assures anyone yearning to enjoy more flexible, creative, and fulfilling work, as well as to earn more money. ?Through lots of hard work and clever use of the Internet, I have found this lifestyle and financial success myself,? he says, ?and I wrote this book to help you find it, too. CLICK MILLIONAIRES can help you leave behind many of the compromises and frustrations that plague corporate life and start the transition from making your boss rich to enriching your own life instead.?
Fox has been featured in The New York Times, The Wall Street Journal, SUCCESS, Smart Money, and the LA Business Journal, among many publications, as well as in a numerous business blogs and on radio programs around the world. He has served as a mentor to students at Harvard Business School, an instructor at the Learning Annex, and a popular guest speaker at universities from UCLA to NYU. He runs the ClickMillionaires.com lifestyle entrepreneur coaching forum and hosts the popular Click Millionaires Radio podcast from his home in Southern California.
The Seven Success Principles of Click Millionaires
Scott Fox?s Foundation for Building a Lucrative Lifestyle Business Online
- Help people. ?If you serve a need outside of your own need to make money by helping people solve problems, make more money, lose weight, feel better, or enjoy their lives more, you will find recurring, profitable customers,? says Scott Fox, author of CLICK MILLIONAIRES (AMACOM 2012). Dedication to helping people can help you market your business, too?through word-of-mouth from happy customers.
- Expert credibility. People tend to buy from people they perceive as ?experts.? Expert status, however, is no longer exclusive to those with formal degrees or certifications. A new type of expert?the ?trusted friend??is emerging. ?You can use your own real-life experiences and expertise to position yourself as one of this new breed of experts online,? Fox assures, ?even if you don?t have ?official? expert credibility.?
- Automation. Take advantage of software to automate many routine business functions. Set up your website to take and deliver orders. Offer FAQ pages to help customers solve their own problems. Have autoresponder email messages follow up with prospects. With Web-based tools, you can run your business and generate revenue around the clock!
- Outsourcing. Hiring contractors for each specific project can be a lot more efficient and cheaper than hiring employees. With a few clicks on sites like Elance.com and Guru.com, you can hire copywriters, graphic artists, social media marketers, customer service reps, and more, as well as virtual assistants to handle repetitive tasks that can?t be automated. Paying others to handle the ?small stuff? pays off in valuable time for bigger priorities.
- Audience content creation. Comments on your blog. Discussion board conversations. Photo or video sharing uploads. Reviews of products. These are just some examples of how your audience can contribute to growing your business. Such audience contributions are valuable because they create more content to attract more potential customers to your site?and more money from advertisers, too.
- Scalability. When ?scaled well,? a business will grow without continually requiring more money and toil. While you?ll need to work hard to get your first sale, or first 100 sales, design your business so that, once it?s established, attracting customers takes little effort. ?This is where the software and automated marketing techniques of the Internet can kick in to build truly profitable lifestyle businesses,? Fox stresses.
- Recurring revenues. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions?whether to a weekly newsletter or a yearly contract. With a stable base of subscribers, this can mean thousands of dollars of income each month, effortlessly?.simply because most people don?t cancel!
Adapted from CLICK MILLIONAIRES: Work Less, Live More with an Internet Business You Love by Scott Fox (AMACOM 2012).
For More Information Visit: http://www.scottfox.com
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